Competitive Intelligence · Desk 1

What did your competitors ship this week? Binary already wrote the brief.

Sourced competitor briefs and sales leave-behinds for software companies that sell to HVAC, plumbing, electrical, roofing, landscaping, and adjacent trades. Public sources only. Named URLs. Ready the same week.

Download sample teardowns Start a $1,500 pilot

Free teardown → 30-day pilot → monthly retainer. No dashboards. No invented metrics.

VP Marketing / CMO Head of Growth Founder-led SaaS Sales Enablement

How it works

Finished briefs. Named sources. No dashboard to babysit.

Mid-market home-services software teams rarely justify a full-time CI hire. They need a clean, cited record of what category leaders changed — and one-pagers AEs can open before a call.

  1. 01

    Public sources only

    Websites, published pricing, changelogs, blogs, press, and review-site positioning. Every claim carries a URL or is omitted.

  2. 02

    Briefs, not scrapes

    Teardowns and weekly packs written for messaging, launch timing, offer design, and enablement — not raw dumps or invented metrics.

  3. 03

    Sales-ready leave-behinds

    Battle briefs and sales one-pagers framed for enablement: strengths, gaps, plan gates, and recent launches your team can cite.

What Binary does not do

  • Dashboard subscriptions that replace finished writing
  • Login-gated or insider intelligence
  • Invented user counts, ARR figures, or win-rate promises

Samples

Category teardowns you can open today.

Free leave-behinds on three public peers in field-service software. Sourced from first-party and public materials; vendor marketing claims labeled as such.

FSM · SMB → mid

Jobber

Public price card, packaging, and recent product motion — written as a 3–6 page sourced brief.

Download PDF

Homeowner + trade brand

Housecall Pro

Booking, reviews, AI CSR, and plan-gate signals from public pages and corroborating sources.

Download PDF

Upper mid / enterprise ref

ServiceTitan

Quote-only pricing posture, packaging language, and public AI / platform launches — no invented dollar card.

Download PDF

Offer ladder

Start free. Prove the desk. Then retain.

One clear path: open with a teardown, run a 30-day pilot, then keep Binary on retainer if the briefs earn their keep.

Step 1

Free

Teardown leave-behind

A 3–6 page sourced competitor brief (PDF) as a relationship opener — or download the samples above.

  • Named public sources
  • Positioning, packaging, recent launches
  • No invented metrics

Most common next step

Step 2

$1,500 / 30 days

30-day pilot

Monitor up to five named competitors with a weekly rhythm marketing and sales can use.

  • Monday alert digest
  • Thursday battle brief + two sales one-pagers
  • Living competitor wiki (Notion or Drive)

Step 3

Scoped

Monthly retainer

Ongoing monitor, briefs, and enablement artifacts after a successful pilot. Pricing confirmed against scope — not a canned guarantee.

  • Same quality bar as the pilot
  • Mid-market CI packaging
  • No invented close rates

Contact

Tell Binary who you sell against.

Email with your product category and up to five competitors. We reply with a free 2-week monitor option or a scoped $1,500 / 30-day pilot — not an open-ended coffee chat.

Brand
Binary (Built on Binary)
Email ops@builtonbinary.com